Tag Archives: Media

Facebook !! New Marketing strategy ???

Facebook craze

I agree each and every organisation has to know the need of social site which are giving enormous virtual media and this paves the way to inform the public,user,unknown expectant people who does not know about the product can be easily reached with the help of the Facebook without incurring extra cost.


Facebook is not only social network website for chatting or finding old lost friends of your school time.

From big brands to big celebrity, face book is the latest tool for there branding.

Whether it is for product, launches or any media news, it has it all.

Facebook status has been updated as quickly as news on news channels.

Facebook pages of a business are more than just a fan page where customers log in to express their likes.

While business cannot have an interesting profile pictures, it can have an attractive wall with interesting photographs and videos that present its products in a way that customers relate to it.

Facebook is undoubtedly the popular platform, but is it something correlating to their set objective, needs to be answered. Many companies create pages & groups, as you rightly put it, just because they have their competition in, but nobody sees, would it work. Most of them wouldn’t have a plan in place and more over wouldn’t have defined the Brand Persona, which is essential for defining the tone & type of the posting.

By clearly defining the role of Facebook in the company’s media strategy, the business page can be used to link or redirect to other media. Many businesses have a call to action on their page to encourage customers to click on a link to visit their website, register for a conference or read blogs and white papers.

Facebook can be used to link to other sources of information about the company. With links to YouTube videos, white papers and event pages, communication across various channels is completely integrated, and the Facebook page is serving as a hub for everything else.

With facebook page, the era has shifted to networking-marketing an unique combo. So facebook page is virtually a realtionship counter!!

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Posted by on March 3, 2012 in Uncategorized


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DIVERSITY in marketing

Marketing strategies keeps on changing.
Previously marketing strategies were very different. The means of communications with the audience were different. Companies used to promote their brand through print media, promotion activities (mall activities), radio and television. And the cost used to come out really high, creating brand awareness was really tough. It was only for limited audience and attitude were different. They hardly used to give any attention to the ads and after certain period people forget about the ads too.
But ever since people start using internet more, the marketing strategies move a step ahead.
It got easier to get information about anything. You just have to write in the magical box (known as search engine optimization) about your need. You’ll get the information right in front of you. Internet became an addiction for everyone for everything, whether for downloading music or for shopping.
People use it for many purposes. Changing lifestyles and changing technology gave a new way of communication.
Technology took another step ahead by invention of new technology like 2G and 3G services.
2G (or 2-G) is short for second-generation wireless telephone technology. 2G technologies can be divided into TDMA-based and CDMA-based standards depending on the type of multiplexing used.
New way of communication: People can chat, share and get information on there phone itself. 3G (third generation) services not only allow us to access Internet at high speed but they also enable us to enjoy multimedia services, the ability to view videos on our mobile phone.
Now the marketing plan and strategies are also changed. People use internet to promote there brand. Blogging become a promotion tool so is the social website. Social website like face book, twitter and LinkedIn, become one of the promotion site for brands.
Digital marketing is a new concept in the market.
Due to following reason:
• Connectivity: gateway between national and international media.
• Companies use it for there brand promotions in the form of Online Advertisement.
• The best part of digital advertisement once is up on the website, it can’t be removed. It will remain forever on search engine.
• Cost of the digital marketing is comparatively lesser then the other media tools.
• Circulated among masses.
Digital marketing is the new generation marketing program.

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Posted by on August 8, 2011 in Technology


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BOOM via Digital Marketing

Digital marketing is growing rapidly in India, not only among professional but also among the youth. Digital marketing has changed the key lifestyle and entertainment channel for youth.

People spend most of their time online, searching, downloading, shopping and soon. Usage of social website like Facebook, Twitter, Hi5 have grown among masses. Same way, there are websites for every individual work.
It is a media channel for everyone. E-mail is a mass market channel for office workers and professionals. E-mail is channel which connects national and international work. It became an important Business tool in today world.

Companies use it for there brand promotions in the form of Online Advertisement. As people spend most of there time online, it become easier for them to look upon the advertisement. The best part of digital advertisement, it can’t be removed and don’t have to pay on monthly basis, once is up on the website. It will remain forever on search engine. So the cost come out is lesser then print media and it cover a mass audience.

It is a gateway of knowledge, information, and platform between national and international media.
Due to increase usage of internet, people start shopping online. It is one of the highest growing marketing strategies in India.
Retailers have started online shopping rather then a store of every product. They have made one website for everything whether it is home furnishing, or car selling. It turns out to be a nice concept in Indian market. It’s growing day by day. Website such as eBay,, India shopping, and so on all are great examples of online shopping.

Not only in retail but also in other industries and now the marketing is changing for good. It is growing in a rapid speed. Digital Marketing is the future. It’s a new way of connecting two worlds. It gives a new way for shopping with the customers and building a relationship with them. Digital Marketing centre around the internet, which has become both a communication vehicle and a very powerful marketing medium as the recent double click acquisition by Google demonstrations Digital media, such as the internet, e-mail, mobile marketing & digital TV & radio, now play an increasing role in both tactical initiatives & as a key component within fully integrated, multi channel campaigns.
Digital Marketing is changing the world.


Posted by on July 30, 2011 in Technology


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