I agree each and every organisation has to know the need of social site which are giving enormous virtual media and this paves the way to inform the public,user,unknown expectant people who does not know about the product can be easily reached with the help of the Facebook without incurring extra cost.
Facebook is not only social network website for chatting or finding old lost friends of your school time.
From big brands to big celebrity, face book is the latest tool for there branding.
Whether it is for product, launches or any media news, it has it all.
Facebook status has been updated as quickly as news on news channels.
Facebook pages of a business are more than just a fan page where customers log in to express their likes.
While business cannot have an interesting profile pictures, it can have an attractive wall with interesting photographs and videos that present its products in a way that customers relate to it.
Facebook is undoubtedly the popular platform, but is it something correlating to their set objective, needs to be answered. Many companies create pages & groups, as you rightly put it, just because they have their competition in, but nobody sees, would it work. Most of them wouldn’t have a plan in place and more over wouldn’t have defined the Brand Persona, which is essential for defining the tone & type of the posting.
By clearly defining the role of Facebook in the company’s media strategy, the business page can be used to link or redirect to other media. Many businesses have a call to action on their page to encourage customers to click on a link to visit their website, register for a conference or read blogs and white papers.
Facebook can be used to link to other sources of information about the company. With links to YouTube videos, white papers and event pages, communication across various channels is completely integrated, and the Facebook page is serving as a hub for everything else.
With facebook page, the era has shifted to networking-marketing an unique combo. So facebook page is virtually a realtionship counter!!